CASE STUDY · VISUAL DESIGN
Unifying Visual Design
Across 100+ Enterprise Products
How strategic design audits unified a fragmented visual experience at scale
At SAP, which offers 260+ products including many acquisitions, every acquired product was required to adopt the Fiori design system. Implementation faced real challenges: designers unfamiliar with Fiori, different tech stacks, and distributed teams created inconsistencies across the product suite. Working collaboratively with the design manager, I audited 12 product homepages to understand the visual design gaps, then identified the Hero Banner as the critical leverage point — one element that could standardize suite coherence. Working across U.S., Germany, and India teams, we delivered a unified visual element that ensured consistent Fiori implementation across the product suite.
SituationA Fragmented Visual Experience
SAP's portfolio of acquired products hadn't fully aligned with the Fiori design system. Different card designs, typography, and color systems created visual inconsistencies across the suite. Designers unfamiliar with Fiori, different tech stacks, and distributed global teams compounded the challenge. The goal was clear: create consistency and reduce the disconnected experience users felt moving between products.
With a BFA in Graphic Design, visual design has always been one of my strengths. I was brought in as Senior AI Product Designer to lead the homepage harmonization project and make this vision real.
TaskAuditing Visual Chaos
My job was to understand the current state of visual design across all these products, then figure out how to bring them into alignment with SAP Fiori.
I needed to work with distributed teams across the U.S., Germany, and India, and coordinate with the core design system team, engineers, product design owners, and the custom design tools team.
ActionFrom Visual Audit to Specification Handoff
Auditing the Product Suite
Working collaboratively with the design manager, I started by auditing the homepages of 12 different products, examining components, card designs, typography, colors, and other visual elements. This revealed inconsistencies and helped identify patterns that worked well across the suite.
Designing the Hero Banner
From there, we explored design solutions to standardize key elements. The Hero Banner emerged as the highest-impact element — many products already used some version of it, making it the ideal leverage point for suite-wide consistency. I designed the Hero Banner across all Fiori themes and variations required by different products, creating multiple iterations that showed how to harmonize this element while respecting each product's unique needs.
Workshops & Validation
We shared these solutions through workshop sessions with product design owners, ensuring alignment and buy-in across teams. I also vibe-coded a prototype to test how the Hero Banner designs would behave on smaller screens and various platforms, validating it later with engineers.
Documentation at Scale
The final challenge was comprehensive documentation. Working within SAP's strict guidelines and collaborating closely with the core design system team, engineers, and custom design tools team, I created visual design guidelines, specifications, and implementation details that enabled product teams to execute independently with consistency.
OutcomesDesign Systems Live at Scale
How Enterprise Design Systems Actually Work
Working on a design system used by 440,000+ customers across 7,000 enterprise companies is fundamentally different from building one from scratch. The work wasn't inventing patterns — it was understanding Fiori's deep history, constraints, and governance standards. This required leaning on veteran SAP designers who carried institutional knowledge that shaped every decision.
Specification Writing at Enterprise Scale
Writing specifications at this scale is a different skill than writing them for smaller systems. I worked within strict pre-established guidelines and templates, including detailed accessibility specifications. Designing a component that needed both flexibility and constraints forced me to consider edge cases I wouldn't encounter in smaller systems.
Figma as Design Infrastructure
Figma became a specification and infrastructure layer. Working with variables, tokens, and component architecture, the Hero Banner component became a system artifact that designers and engineering teams could build from directly — not just a visual design. The component had to work across multiple contexts and remain maintainable as the system evolved.
This project reminded me why I studied graphic design in college — it is just fun. Being in a global work environment with different cultures was intriguing and enriching, exposing me to new ways of thinking and communicating.
Feedback from the TeamVoices from SAP
"I had the pleasure of working with Adriana over the past year and was consistently impressed by her expertise, adaptability, and leadership. She brings deep experience in Enterprise UX and Agentic Design. What truly sets Adriana apart is her strategic influence. She collaborates effectively with cross-functional teams around the globe, building alignment on initiatives that span multiple SAP product lines. Her ability to navigate complex stakeholder environments, unite diverse perspectives, and drive a shared vision is exceptional."
Carmen Darlach
Design Leader at SAP
"Adriana is a lead designer who I had the pleasure of working with. She balances strategic thinking, design rigor, and collaboration professionally with laser focus on delivering positive outcomes. Adriana navigated complex, cross-functional work across global teams and aligned stakeholders toward displaying strong strategic thinking and execution. She consistently elevated quality while keeping solutions grounded in user needs and practical constraints."
Ana Manrique de Sevilla
VP, Design, Universal Experiences @ SAP